Dear entrepreneurs,
I’m so excited you are visiting me here on my web page!
Let me start out with a quick post about why you NEED an Instagram account for your business!
Perhaps you are asking yourself: Is an Instagram account absolutely necessary?
In my opinion: Yes!
Here is why:
➡️ Instagram has over 1 billion monthly users!
➡️ Instagram has 500 million daily active users!
➡️ Over 200 million Instagram users visit at least one business profile DAILY
➡️ Over 130 million Instagram users tap on shopping posts to learn more about products every month!
➡️ Shopping enthusiasts turn to Instagram to discover new products!
➡️ Your customers will try to find you there! Let your customers find you with a great Instagram account!
Source behind the numbers: omnicoreagency.com
Some even state that Instagram in many ways has become an e-commerce platform:
A) On the side of the buyers / followers
There is a proven switch in how many users interact with brands on Instagram: The users pay attention to brands they are interested in. Shoppers are actively looking for brands they are interested in on Instagram, they are checking out prodcuts, they are following the stories of businesses, and they are often interested in connecting with creators. That is why Instagram is a wonderful platform for your business to reach new audiences and engage with customers directly. More engaged customers can really boost your sales.
B) On the side of the Instagram features for businesses
Instagram stays on top of the needs of business owners, and keeps releasing new tools to help them succeed. Instagram has been a great marketing tool for years, and it only keeps developing.
Some of the newest features allow for direct linking to product tags (showing the product, price, and ‘shop now’ to your potential customers), leading the customer to your chosen URL. There is also a shop tab in Instagram now, which allowes purchases directly via Instagram.
On top of this, you can also run paid ads on Instagram, with a potential huge reach. Instagram also allows a close connection to influencers, who could potentially promote your business for a percentage share of your sales (affilitate marketing). If this wasn’t enough, the Instagram insights for businesses are better than ever, helping you shape up your marketing strategy that works for your unique business.
Did I mention that setting up a business account on Instagram is free? 😉 What are you waiting for?
See my tutorial on how to set up your business account on Instagram here.
Stay tuned for more information on how to use the latest features.
What are your thoughts and questions on Instagram for business?
What difficulties have you encountered?
I would love to hear from you in the comments!
Lots of love,
Agnete
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